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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

David McGillivray and the Big Lottery Fund Scotland to develop the web platform and social media content strategy for the Celebrate funding programme for the Glasgow 2014 Commonwealth Games. Kristina Halvorson – Content Strategy for the Web. How do we build web places that actually meet human needs? I just re-read Kristina Halvorson's “Content Strategy for the Web” and highly recommend it. But what does that really mean? It's All About the Text, Baby Text is everywhere. The most effective web strategies include 4 different kinds of content. The upside to crowdsourcing content is genuine and huge: Every contributor becomes incentivized to push your content and brand around the social web. With more than a billion people using social media around the world, it's no surprise that everyone from big businesses to individual entrepreneurs are clamoring for the attention of an expanding online audience. Tagged as linking, links, Web Content. We search for it in articles, blog posts, product descriptions, reviews, and more. Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. If you've been reading our blog at all in the last year you know that it starts with solid content strategy. What does this mean for SEOs and content strategy? Today, most of the content on the web is text. Attracting inbound links from other websites is a great way to attract new visitors, and also sends a strong message to Google that your content is of high quality.